Tuesday, October 29, 2013

Bad Science - Dr. Ben Goldacre


Bad Science is a non-fictional book that exposes how the media, journalists, nutritionists, pharmaceutical corporations and homeopaths (I've read so much about them it makes me sigh to hear their name), have been abusing science and statistics to get to the minds of people. This book targets all the charlatans and bullshitters of the marketing world that manipulate and exploit the name of science. 
The book looks at the 'bad science' behind nutritionists, looking at their 'evidence-based' facts and questionable internet credentials. Goldacre has all the evidence and scientific truths to defend his perfectly fair investigation of the variety of people that fall under his research quadrat. A perfect example is trying to find the 'study' that a certain nutritionist found that backs up how pomegranates can actually protect you from aging - this is not the case, there is no such study that justifies this lie about pomegranates. 
The book questions the so-called facts and double-checks evidence; Goldacre has no remorse to expose the truth as it is or whom it may offend and polishes it off with esoteric humour. It reveals how the media encourages and spreads the misuse of science; and reveals the truths, half-truths and the very beneficial lies as are used in the medical, nutritional and marketing worlds. 
A truly interesting, fun and informative book to read; I highly recommend Bad Science as a must-read book. Dr. Ben Goldacre sends a clear message with this book: equip yourself with the knowledge to tell the difference between the regrettably abundant 'bad science' and the verifiable 'true science'.

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